We live in a brand new world, where marketing is taking on incredible new forms, especially in the hyper-developing “BRIC” countries: Brazil, Russia, India and China. The almost unimaginable economic growth in these nations is revolutionizing marketing across the planet. Drawing from over two years of extensive travel and research, award- inning creative director Max Lenderman shares groundbreaking marketing strategies and business models that every savvy marketer and corporate visionary needs to understand.
Brisk, fascinating and a little shocking,Brand New Worldis both a window and a mirror into the future of global marketing.
Brand New WorldMarket Facts:
To combat piracy, Adobe released sponsored free versions of its software for in China. The Gillette logo appears next to the “cut” command. Xerox sponsors “copy”; Citibank subsidizes save”; and Tide funds “clear.”
QQ, a Chinese social networking site, boasts 300 million active accounts and a total revenue of $523 million-about four times higher than the revenues of Facebook.
Similar to Los Angelenos, whose car payments can be three times higher than their rent, Russian teens often spend more on